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Philosophy

  1. To provide products and services that offer value to every customer
  2. To protect the environment, and contribute to the world community at both the individual and societal levels
  3. To offer sound services, and share profits with our shareholders and communities that have supported ASICS, as well as our employees
  4. To achieve ASICS in the spirit of freedom and fairness, with respect for the dignity of the individual
I founded our company as a manufacturer of sports shoes in Kobe, in 1949, with the aim of developing a strong generation of youth through sporting activities. At the beginning of the second century BC, a Roman lampoonist named Juvenalis coined a famous phrase, which translates as "If you pray to God, you should pray for a sound mind in a sound body." In the original phrase, the word used for "mind" was "Mens."
However, we decided to replace this with "Anima," as it promotes a more active nuance for mind, and took the acronymic form of this phrase as our company name ASICS ("Anima Sana in Corpore Sano") 		Onitsuka
Kihachiro Onitsuka, Chairman
Wada
Kiyomi Wada, President and Representative Director
 Sporting pursuits are no longer separable from our everyday life. They are deeply connected to society and culture, and now there is even a phrase to exemplify this, "sports culture." It is our great pleasure that sports are now a universal form of entertainment, and one of the keys to peace around the world. At present, health consciousness among the public has shown unprecedented growth, along with the trend toward an increase in leisure time. We will strive to play an important role in the health and happiness of people all over the world, with sport as our core interest.