About ASICS


Imprint

UK Hotline:+44-1925599784, accessible from Monday to Friday 9:00am to 6:00pm.

Asics.co.uk is a service of:
ASICS Europe BV
Taurusavenue 125,
2132 LS Hoofddorp
The Netherlands

e-mail: consumer-uk@asics.com

Board of Directors:
Alistair Cameron, Ron Pietersen, Katsumi Kato and Isao Kato

CEO: Alistair Cameron

Chairman: Katsumi Kato

ASICS is registered in the Trade Register under number 34092761, VAT number and NL-8033.24.273.B.01.

Our mission

ASICS acronym derived from the Latin phrase, Anima Sana In Corpore Sano. A sound mind in a sound body. Staying true to the philosophy by which It was founded, every ASICS innovation, every concept, every idea is Intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product. Striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.

RESEARCH & DEVELOPMENT

In May 1990, ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together.

STUDYING, ANALYSING, TESTING

The institute in Kobe, some 200 miles west of Tokyo, covers more than 45,000 square feet of research facilities. An all-weather running track of 350m, a hall for basketball and volleyball and several test rooms are part of the complex. Studying and Analysing the movements of the human body and testing all kinds of materials, are the main activities of the 200 people who work at the institute. Obviously all this work is being done with only one goal: to enable professional and recreational athletes all over the world to perform better, to reach a higher level and to enjoy Themselves.

FUNDAMENTAL AND APPLIED RESEARCH

Observing and Analysing physical movements is the basis of every single ASICS product. The researchers in Kobe have high-speed cameras, hi-tech measuring equipment and sophisticated computer software at their disposal. Several test rooms have been set up to be able to translate the findings of the fundamental research into new materials and products. Shock absorption systems, anti-overpronation features, outsoles with Wet Grip Rubber and water-resistant clothing are some of the ASICS innovations which are put on heavy trial at the institution. Three-dimensional measuring systems are used to develop the perfect fit in Kobe shoes.

ASICS ATHLETES IN KOBE

Athletes make regular visits to Kobe. They come to be fitted with tailor made performance footwear and apparel that supports their athletic needs and fit their bodies to exacting standards. It’s also through these collaborations that ASICS increases its exposure to the world of professional athletes, expanding our knowledge and experience of performance gear, which then translates into better products in the future. For the benefit of all athletes.