At ASICS, we empower our employees to Want it More – to pursue their career goals. We strongly believe in finding the best talent to contribute to our success. Here at ASICS, we also promote the opportunity to grow and develop your career by transferring to various departments for well-rounded experience.



Based on our core values, everyone’s input and contributions are respected. We nurture a collaborative environment,
and hire team members that are always striving for better; always pushing through their own limitations, in the pursuit of improving performance.
Our employees are innovative, creative, reach for new challenges and always drive to surpass the next goal. If this sounds like you, we want you on our team.



ASICS Europe BV is the European Headquarters of ASICS and one of more than ten offices across Europe. Our new world class European headquarters are located close to Amsterdam and are designed to encourage the development of innovative products within a fun, sociable and healthy workplace. Our people describe working at ASICS as passionate, focused on continuous improvement and dedicated to teamwork.


Our history

Learn more about ASICS history since...

Practical information about ASICS

Find more about our company's practical...

True sports science

ASICS researchers are scientists dedicated to...

Contribute to a healthy society

Through our products and services...

Our brands

Founder Kihachiro Onitsuka chose the name ASICS for his company in 1977 based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Through this, many firsts were developed in running footwear technology.

ASICS Tiger is the sports style lifestyle brand of ASICS, a combination of ASICS and Onitsuka Tiger. The most notable sneaker styles of the brand include the GEL-LYTE III and GEL-LYTE V, which came to life in the 90’s and continue to evolve into a present day sport-style essential.

Onitsuka Tiger, the forerunner of ASICS, was born in 1949 and the legend lives on today through classic sport footwear styles. The Mexico 66, Mexico Delegation and the GSM continue to display a fusion of Japanese heritage and modern flair.