ASICS OPENS ITS DOORS TO THE WORLD WITH THE LARGEST EVER FLAGSHIP STORE!

Our state-of-the-art ASICS store unites our premium performance, lifestyle and outdoor brands all under one roof for the first time. It is the largest ever flagship store and will be home to ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs.

Experience a fully immersive and innovative store, which encapsulates the 'Sound Mind, Sound Body' ethos, including a unique robotic delivery system, MotionID stations and interactive product education technology, alongside a refreshing complimentary juice bar and in-house DJ booth.

An additional service dedicated to our lifestyle brand, ASICS Tiger, will allow you to personalise your new GEL-LYTE shoes; every Saturday afternoon during August and September Virginia Ben X ASICS will offer a special customisation service for your new triple white GEL-LYTE III and GEL-LYTE V shoes.

Swing by at 249 - 251 REGENT STREET, LONDON to experience the new collections and services at our all-in-one flagship store!

Store Opening Times:
Monday - Saturday: 10:00 - 21:00
Sunday and Public Holidays: 12:00 - 18:00

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