NEW CONCEPT STORES

Discover our Stores

The new concept is centred on our ‘Sound Mind, Sound Body’ philosophy

Our new stores are designed to bring our consumer-centric approach to life in an innovative and elevated shopping experience. The space balances the highly technical aspects of our products with natural, warm finishes, features and materials resulting in an environment that immerses customers in a world where both the mind and body are stimulated. Features include a unique robotic delivery system, MotionID stations and interactive product education technology.

Worth Mentioning

LONDON REGENT STR.

Our state-of-the-art ASICS store unites our premium performance, lifestyle and outdoor brands all under one roof for the first time. It is the largest ever flagship store and will be home to ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs.

MILAN

This ASICS store unites our premium performance and lifestyle brands under one roof right in the centre of Milan.

AMSTERDAM

Based in the heart of Amsterdam, right next door to the beautiful Vondel Park, lies this beautiful ASICS store.