An Expansion in the Business Yields Respectable Revenue and Income

ASICS is a manufacturer rooted on our pure desire to "offer products with high performance and quality". Using its brand image that has been built up over the years, the company is aggressively approaching the running-related markets and kids' markets. These moves will allow us to maintain a superior performance year after year.

　The sporting goods industry was robust on the whole,backed by keener interest in sports and sporting activities because of greater health consciousness.
　Under these conditions, the ASICS Group introduced its top-end GEL-KINSEI model of running shoes and other highperformance running shoes in markets worldwide and worked to increase its lineup of products geared toward women in order to further strengthen and expand its running shoes business. The Company opened ASICS STORE TOKYO, a directly managed store in Tokyo's Ginza district, which educates consumers on ways to enjoy new lifestyles centered on running and related physical activities and creates opportunities for customers to enjoy new experiences new enhance meaning in their lives.
　As part of its marketing activities, ASICS was an official sponsor of the ING New York City Marathon, Tokyo Marathon 2007, the Gold Coast Airport Marathon, the Olympus Hamburg Marathon, and other leading international marathon events. The Company worked to further build name recognition of the ASICS brand by providing information and services to participants in these marathons, furnishing charity services, and other means.
　In the Onitsuka Tiger and sports lifestyle businesses, the Company opened directly managed stores in Europe and Japan and make concerted efforts to expand operations in the apparel business.
　In Japan, ASICS expanded its lineup of kids shoes based on its research into the particular ways that children move their feet and their skeletal frames when walking and running. The Company opened ASICS KIDSCUBE, a directly managed store that sells goods ranging from children's shoes to attire, and it took important steps to increase sales.