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A selection of media and key influencers were treated to a special evening with Novak at the ASICS Retail Store in 5th Avenue, New York ahead of the US Open where they were able to connect directly with Novak and also gain insight into the process of Novak’s comeback during 2018.
Novak spent a lengthy time off on the sidelines during 2017 following elbow surgery during which time he signed the contract to become part of the ASICS team ahead of his return to action.
The Australian Open was the first major tournament where Novak played in his new footwear even though both in Melbourne and at the French Open he was still in the process of rediscovering his form and finding his winning feet.
That didn’t last long and following a surprise victory, even by his own expectations, at Wimbledon 2018 he went into the US Open as favourite and didn’t let that hold him back as he cruised to the title in emphatic fashion.
To win at the top level and do so consistently requires the right mix of a lot of factors and part of any top tennis players’ arsenal is ensuring that they wear the right footwear.
The GEL-Resolution® Novak shoe provides maximum stability with a lower external heel counter and redesigned FlexionFit® upper for midfoot support and comfort. The durable super AHAR® material is strategically positioned on the outsole for the ultimate resistance to wear and tear on the hard court.“I have to say I am very proud to be part of the ASICS family. They had their technical teams from Japan come over to my home where I trained with the new shoes and models and they really tried hard to satisfy my needs and meet my demands on the perfect shoe. I truly believe that this is the best shoe that I’ve ever played with” said Novak Djokovic on his impression on the first year of playing in the GEL-Resolution Novak.
“Even though I played for a decade of my career in other shoes I always heard that ASICS shoes were the best sport shoes – and now I know why. Not only do they have the best technology in their shoes for tennis and also running but they also have the best group of people”
There will be further tweaks and improvements to Novak’s footwear ahead of the 2019 season as he seeks to gain every advantage through wearing ASICS’ Tennis Footwear.
The GEL-Resolution® Novak is available now in several colourways at www.asics.com , ASICS Retail Stores worldwide as well as other online tennis retailers.