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ASICS extend partnership with Rugby Australia through till 2025

Sydney, Australia | Thursday, 25 October 2018

ASICS, the true sport performance brand, has renewed it’s partnership with Rugby Australia for a further six years. The new contract will come into effect as of 2020, with the deal continuing until the end of 2025.

The updated deal is an extension of the original contract signed back in 2014, where ASICS became the official apparel and footwear supplier of Rugby Australia.

The contract extension means the QANTAS Wallabies will wear ASICS at not only international tournaments in Japan next year and France in 2023, but will also be kitted out in ASICS when the British & Irish Lions travel to Australia for their tour in 2025.

Rugby Australia Chief Executive, Raelene Castle said: “Through this partnership extension ASICS has given a strong vote of confidence in Australian Rugby by committing for the long haul as we look forward to a number of exciting major tournaments and tours over the coming years across all of our national teams.

“Our athletes are proud to wear the ASICS brand and we are delighted that we can continue to work with ASICS to carry on the traditions of our game and elevate the performance of our national teams through the next two Rugby international tournaments in Japan in 2019 and France in 2023, the Tokyo Olympic Games in 2020 and the Women’s Rugby international tournaments in 2021 and 2025.”

Under the new partnership, all Australian Rugby teams, including the QANTAS Wallabies, Men’s and Women’s Sevens, Wallaroos and Under 20s teams will wear ASICS apparel and footwear, with the ASICS logo appearing on jerseys and training kit.

Through this extended deal ASICS will continue to work closely with sponosred athletes in the Men’s and Women’s 7s teams inclduing Henry Hutchison, Charlotte Caslick and Emilee Cherry, to gain vital feedback on products; as well as Wallabies Israel Folau, Bernard Foley and Adam Coleman.

Mark Brunton, Managing Director of ASICS Oceania commented: “We are delighted to be extending our agreement with Rugby Australia for a further six years.

Rugby has rich history in Australia and we are very proud to be part of that. Our partnership will allow ASICS to continue to work with Rugby across all levels, from the Schoolboy pathways, our world class Sevens teams and the Wallaroos, through to the pinnacle of rugby in Australia, the QANTAS Wallabies.

We are excited by the opportunity to showcase our innovative designs in performance apparel and sporting footwear at the highest level through Rugby on the local and global stage.”


Mark Brunton, Managing Director of ASICS Oceania &
Cameron Murray Chief Commerical Officer Rugby Australia

To find out more about the athletes and teams, visit asics.com, join the conversation on social
@ASICSAustralia @ASICSRugby or check out the video ASICS RUGBY


Sydney, Australia | Thursday, 29 March 2018

As a result of last weekend’s events in Cape Town involving members of the Australian men’s cricket team and following the sanctions made by Cricket Australia, ASICS has terminated its sponsorship contracts with David Warner and Cameron Bancroft, effective immediately.

The decisions and actions taken by David Warner and Cameron Bancroft are not something that ASICS tolerates and are contrary to the values the company stands for. 

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