Cookie Policy

ASICS (“we”, “us”, “our”) uses cookies and similar technologies on its online services to enhance the user experience and to keep the services we offer operating as smoothly as possible for each visitor. Examples of these technologies are cookies, pixel tags, IP addresses, scripts, and mobile advertising identifiers. Cookies and similar technologies are used for a variety of purposes by ASICS and its third-party partners, including those who calculate web statistics and provide social media or interest-based advertising services. 

This policy (the “Cookie Policy”) provides you with information about the cookies and similar technologies that we and our third-party partners use, the purposes for using them, and how you can manage these technologies.  This policy applies only to the websites and mobile applications that link to this policy, including (collectively, the “Sites”) and the MY ASICS mobile application (together with the Sites, the “Services”).  Other online services provided by ASICS and our group companies are subject to different cookie policies.  

For further information about how ASICS collects, uses, and shares information in connection with the Services, please visit the Privacy Policy. If you have any questions about this Cookie Policy, please contact the ASICS company in your place of residence. 


We or selected third-party partners may use a variety of cookies and similar technologies that store or access information already stored on your personal computer, laptop, tablet or mobile phone (each a device). Cookies are small files that are stored on your computer or web browser. We use cookies and other technologies to ensure that our Services operate properly. A few of the methods that may be used include the following:

Functional cookies. These cookies allows the Services to recognize whether you have visited before and may store user preferences and other information. We use these cookies to remember choices you make (items in your shopping cart, your log-in, your preferences such as your language and location) and to provide you with personalized or enhanced features. These cookies also allow you to share your ideas, questions, ratings, and problems with us, share your feedback with others, and read feedback left by others.

Advertising cookies. These cookies are used by us and third-party companies to record your visit to our Sites, the individual pages visited and the links you have followed in order to deliver content tailored to your interests both on our Sites and elsewhere.  We may share the information we collect through advertising cookies with our advertising partners in order to deliver some of the ads you see. Third-party companies may also place cookies on your browser to understand your behavior over time. However, the use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Cookie Policy.  

Analytical cookies. We use analytical cookies and various analytics tracking mechanisms to help aggregate statistics related to our page views and the navigation of visitors to our Sites or mobile application. The information we collect (which includes the number of visitors to our Sites, the time spent on our Services) allows us to determine which parts of our Services users are most interested in and to improve the quality of your online experience. For example, we may use third-party tracking software such as Google Analytics.

Pixel tags.  A pixel tag or web beacon is a small string of software code that represents a graphic image request on a web page or email. Some of the pages on our Sites and e-mail updates may contain these electronic images called pixel tags or web beacons, which are designed to blend into the background of a web page or email. We may use pixel tags can be used for many purposes, including site traffic reporting, unique visitor counts, advertising auditing and reporting, and to determine whether a user has opened a particular email. 

Mobile identifiers.  We and our third-party partners may use mobile identifiers to collect information about your use of the services on mobile devices. Most modern mobile devices (iOS 6, Android 2.3, and Windows 10 and above) provide mobile advertising identifiers, which are randomly-generated alphanumeric codes that are associated with your device. These technologies and other mobile identifiers may be used to monitor how mobile applications are used on a particular device. Most mobile identifiers come with options to reset the identifier and opt out of interest-based advertising. 


Useful information about cookies and similar technologies can be found at:



Our services may integrate certain third-party plug-ins (such as a Facebook “like” button) and social media features. They also may set and/or access a cookie. We may allow you to log into our Services using your social media account. In those circumstances, your social media account provider may, with your consent, share certain information with us, such as your public profile information. These plugins and features are governed by the privacy policy of the company providing them. 


Our Services may enable third-party tracking mechanisms that collect data over time and across unaffiliated websites and mobile applications for use in interest-based advertising. For example, third parties may use the fact that you visited a particular website or used features of a mobile application to target online ads for ASICS products to you on websites and mobile applications that are not operated by us. In addition, our third-party advertising partners might use information about your use of the Services to help target non-ASICS advertisements based on your online behavior in general. To opt out of third-party interest-based advertising technologies, please see “How can I opt out of certain analytics and interest-based advertising?” below. This Cookie Policy does not apply to websites, mobile applications or other technologies that are owned or operated by other parties and not us, even if they use our technologies to store or collect data. We encourage you to review the policies of the relevant third parties that may be different from ours.


You have the right to object to the use of information collection technologies. If you do not want websites, including our Sites, to store cookies on your computer or mobile device, you can disable or block cookies by adjusting your browser settings. Most cookies expire after a defined period of time or you can delete cookies that have already been stored. Please note that you will have to change your settings for each browser and computer you use. Moreover, such methods will not work with respect to certain non-cookie online tracking technologies.  

Please be aware that if you do not want to accept any cookies, we cannot guarantee that our Sites will function properly and we may not be able to offer you our Services.

You can also reset the advertising identifiers on your mobile device in the device settings. iOS users can visit Settings > Privacy > Advertising > Reset Advertising Identifier. Android users can visit Google settings > Ads > Reset advertising ID.  These controls work much like deleting cookies in a browser – the device is harder to associate with past activity, but tracking may still occur using the new advertising identifier. 


You may opt out of Google Analytics’ use of cookies for analytics purposes by visiting  

You may opt out of third-party interest-based advertising in web browsers and mobile applications by following the instructions below. Please note that the opt-out will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices.  If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will need to opt out again. 

  • Web browser opt-out. To opt out in web browsers, please visit the Digital Advertising Alliance of Canada’s Consumer Choice page at You may also download the Digital Advertising Alliance’s “Protect My Choices” tool at to help preserve the opt-out preferences you set on the DAA’s Consumer Choice Page. 
  • Mobile application opt-out.  To opt out in mobile apps, please download the Digital Advertising Alliance’s AppChoices tool at and adjust the advertising preferences on your mobile device. To adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads. 

Please note that our services currently do not respond to Do Not Track browser signals.


We may change this cookie policy from time to time by posting the updated version of the policy on the services.  Any changes will take effect on the “Effective” date posted at the top of this policy.  We encourage you to visit frequently to stay informed about how we use cookies and similar technologies.

If you have any questions or comments regarding this Cookie Policy, please contact us at: 1-800-567-3405 or (819) 566-8866.

Last updated: May 25th, 2018 


© 2020 ASICS Canada Corporation. The stripe design featured on the sides of the ASICS® shoes is a registered trademark of ASICS Corporation.