Thirty years ago, ASICS designer Shigeyuki Mitsui otherwise known as Mitsui-san, opened one of the most exciting chapters of ASICS’ history by defying traditional design convention.



The GEL-LYTE™ III sneaker was designed by Mitsui-san featuring it’s signature split-tongue design which revolutionised the concept of fit and comfort in the realm of running shoes.



The 30th Anniversary GEL-LYTE™ III sneaker in WHITE/ORANGE is available on ASICS Launches October 6th, SRP £95.


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