With a unique design in the ASICS line of performance running shoes, the new NOVABLAST shoe delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.

The bold, eye-catching design of the running shoe mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.

In order to produce this sensation, the midsole design of the NOVABLAST takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.

Its new FLYTEFOAM Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and 225g (W) , the shoe’s gives runners an energetic spring with every stride.

The NOVABLAST shoe weighs approximately 275g (M) and 225g (W) per single shoe.

The upper fabric is a mesh that provides excellent airflow for a cooler run. It is engineered to be not only soft and comfortable, but also strong for hold and support – without any need for stitched or welded overlays. The sole of the NOVABLAST running shoe uses ASICS renowned AHARPLUST rubber, which has triple the abrasion resistance of our traditional outsole and promises runners improved durability and better traction.

The NOVABLAST will be available globally for men and women from ASICS retail, online stores and specialist running outlets from Thursday, 27 February 2020. Visit ASICS stores and for more information.

Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science, said: 

“The new FLYTEFOAM Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment.”