On September 1st ASICS launched the 'Running never felt better' campaign, where the importance of comfort in running shoes comes to the fore. According to ASICS, comfort is the most important criteria for consumers when buying running shoes. This year, ASICS has introduced groundbreaking comfort innovations that have significantly influenced the market. The campaign will combine the superior quality of ASICS products with an emotional brand message to achieve a significant impact within the seasonal story "Nothing feels better."
The main players in the campaign are the premium running shoes from the Run Further category:
- GEL-NIMBUS™ 25
- GEL-KAYANO™ 30
- GEL-CUMULUS™ 25
- GT-2000™ 12
Running enthusiasts can look forward to the stories and experiences of ASICS FrontRunner members, including Mi Hoa Lee, Tien-Fung Yap, Karen Guttridge and Shaun Gordon, who play a central role in this campaign.
"The loss of my eyesight has led me to perceive my other senses better. Comfort is extremely important to me, it makes me feel safe. That's why I wear the GEL-KAYANO 30." - ASICS FrontRunner Tien-Fung Yap from Germany.
ASICS' Running never felt better campaign promises a unique combination of innovation and emotion that will offer runners around the world an unparalleled running experience.