ASICS is launching  the ASICS Women's  Sunrise Programme to coincide with  International Women's Day on the 8th March. The programme is designed to  help  bring  balance  to body and mind through  simple,  effective  exercises.

Finding  balance  through  movement 

The ASICS Women's Sunrise Programme addresses specific stress triggers and combines advice and exercises from ASICS' athletes and its network of experts. ASICS athletes Eboni Usoro-Brown and Sarah Lahti along with hormone coach Rabea  Kieß, share their experiences and offer advice on how to incorporate movement to ease mental load, manage the pressure to succeed and balance the female cycle. The video tutorials will be available on International Women’s day, March 8th.   

"I faced a challenging point in my life when I injured my  Achilles and needed surgery. Over the course of my recovery, it became very clear to me that balance is important for recovery and long-term success. Moments like this made me realize how much the right movement at the right time can uplift both my body and my mind. I believe this  is true for everyone" says  Olympic athlete, Swedish half marathon record holder and European silver medallist over the 10,000 metres Sarah Lahti.

ASICS experts and athletes across Europe will host live ASCIS Sunrise Sessions on social media following the launch of the ASICS Women's Sunrise Programme. The local experts and athletes invite women to move their bodies to bring balance to the body and mind at the start of the day.  

ASICS Women’s Collection  for  Movement  of Mind

The new women's collection, the ASICS Sakura collection, will be available from 1st March, including footwear and apparel designed to bring comfort and balance to women. Inspired by the serenity of nature, the Sakura collection was specifically created to support women on their journey to a Sound Mind in a Sound Body through movement.  

The collection includes performance running tops and tights, a versatile new tennis outfit and footwear to match. The running shoes in the range include the highly responsive DYNABLAST™ shoe, the comfortable GEL-NIMBUS™ 23 shoe and the energy saving GLIDERIDE™ 2 shoes. The SOLUTION SPEED™ FF 2 shoe and COURT SPEED™ FF shoe are made for those who love their tennis.  

The  new  ASICS Women’s  collection  will  be  available  on: