Crafts for Mind: Helen Kirkum Image 1

ASICS has partnered with London-based designer Helen Kirkum to create a custom collection featuring 30 pairs of GEL-1090™ sneakers. Designed with the planet in mind, Helen reconstructed each pair using dead stock and post-consumer waste including recycled soles, repurposed laces and torn apart uppers to create truly one-of-a-kind versions of the classic GEL-1090™ sneaker. ​​

The shoes will be sold online by NAKED CPH with the proceeds going to Right To Play, an international organization that protects, educates and empowers children to rise above adversity using the power of sports and play. The organization believes sport and play prevent mental health conditions from worsening and help children continue to develop emotionally, socially, and cognitively – even under the toughest conditions.

"We are very happy with the support of ASICS through the Crafts for Mind activity. We share the same mission to nurture the mental and physical health of people through sports, including for children growing up in the most difficult places in this world. ASICS’s commitment to help us empower these children using the power of play is remarkable.” – Marije Dippel, director at Right To Play The Netherlands

Crafts for Mind: Helen Kirkum Image 2
Crafts for Mind: Helen Kirkum Image 3

Each of the crafted pairs from Kirkum is unique. No two shoes are alike, yet each features elements central to the studio's design process, like frayed edges, cutouts, overlapping fabrics, and visible stitching. Each shoe is wrapped in bespoke tissue paper and presented in a shoe box designed to show an outline illustration of the GEL-1090™ sneaker, each box has it’s own unique spec sheet insert. The limited collection will be available at NAKED CPH Feb 25, 11am CET.