At ASICS we exist to empower your personal movement with superior products so you get the most our of life. Movement makes us happier, healthier and more in-tune with the world around us. We're inspired everyday by people and athletes of all levels, and we're sharing their true stories and struggles with the goal of inspiring the world to get moving. Be encouraged, follow their journeys and understand how they became to say I move me.


Share your moves using #IMoveMe and join our community of our Movement Ambassadors.


Movement Ambassador
Food and Lycra

Best mates and fitness pals Laura Lama, Kim Ngo, and Rachel Tran. Tired of the unrealistic beauty and dieting expectations imposed by society they started social platform Food and Lycra for the love of food, fun and movement. Follow their story through #foodandlycra to get inspired to move.

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