ABOUT THE CAMPAIGN
ASICS and Ravindra Jadeja come together to drive the brand message of #LiveUplifted. This campaign continues to add momentum to ASICS’ founding ethos and mantra of, "A Sound Mind in a Sound Body."
This campaign reinforces ASICS’ commitment and message that movement is necessary to achieve a sound mind in a sound body. Channeling our founding principle, we will aim to celebrate those creating an impact and uplifting the world through the power of sport.