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SMSB Crew member Freina Sands out running

Sound Mind, Sound Body Series: Freina Sands

Oct 03, 2023 “It seems crazy that I’ve been running for over 20 years now. When I think back to all the fitness trends that have passed through the world over that time, I never would have thought running would be the one that had me hooked. But here we are. Over two decades of unbelievable personal development and my enthusiasm remains as high as ever. I don’t think there’s an activity quite like it! Being this mad about running is certainly not what I would have predicted when I lined up for the Breast Cancer Fun Run in London in 2002. My only objective that day was to not come last! In fact, I was so scared of doing that, that I trained for 8 weeks in the leadup!”
What is ASICS FLYTEFOAM

What is FLYTEFOAM™?

Sep 14, 2023 FLYTEFOAM™ is a trademarked name for the ASICS lightweight materials engineered for an ultimate long-distance running experience.
Running in the Rain

Top Tips for Running in Rain

Jul 23, 2023 Everyone loves a jog on a sunny day, but you can't always count on it being nice out.Sometimes, to get that long run in, or keep your training routine going, you have to work with what Mother Nature has in mind.
ASICS NZ and Volleyball NZ Partnership

Introducing Our Partnership with Volleyball NZ

Jul 17, 2023 ASICS will be the official footwear provider for Volleyball New Zealand as of July 2023. The agreement supports Volleyball NZ's high-performance teams, the Volley Ferns and Volley Blacks - as well as aims to educate and engage the growing volleyball community on the technology available in ASICS footwear. Traditional six-a-side volleyball is the fourth most popular sport in New Zealand secondary schools with 24,000 young people playing last year, bending the trend of team sports.
How to Warm-Up Before Running

How to Warm-Up Before Running

Jun 14, 2023 Using running warm-up techniques can accelerate the circulatory system, awakening our muscles for excellent performance. Sometimes, only a light workout is necessary to gear up for an activity. These tips can show you how to warm-up for a run efficiently.
Sound Mind Sound Body Interview: Nicole George

Sound Mind, Sound Body Series: Nicole George

May 30, 2023 20 years ago, Nicole George found herself on the start line of the KeriKeri Half Marathon. Armed with minimal training under her belt and a level of naivety around what was ahead of her, she managed to find her way to the BBQ and beers at the finish line and proceeded to spend the next 3 days in a state of shuffle. Sitting hurt and walking the stairs stung. She swore she would never do a running event again.
Learn About the New GEL-CUMULUS™ 25

Welcoming the GEL-CUMULUS® 25 Trainer

May 02, 2023 The first pair of GEL-CUMULUS shoes arrived on the scene in 1999. The design stems from the simple combination of comfort and versatility. As our pursuit for a Sound Mind in a Sound Body™ through movement never ends, we continue to push the boundaries of innovation in shoes. We strive to improve every experience in movement with every pair of ASICS shoes. Now, 2
Sustainable Future

ASICS’ Commitment to Sustainability

Apr 18, 2023 As a company, ASICS values sustainability and is committed to continually improving its products and processes. The company supports its consumers’ quests for health and wellness through products and services designed to fulfil that role. ASICS also looks to work with suppliers and people that share a similar commitment to sustainability.
ASICS Sunflower Icon and Sustainability

What is the ASICS Sunflower Icon?

Apr 16, 2023 Since 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. To do this, we need a sound earth to run on.
ASICS GEL-NIMBUS 25 Running Shoe Review

GEL-NIMBUS 25: Reviewed by Frontrunner Harry-Dean Corfield

Mar 30, 2023 In most years running shoe models get minor updates to either the upper or the sole. Yet the ASICS GEL-NIMBUS series comes back each year with almost complete redesigns yet they always stay true to what the GEL-NIMBUS trainer is there to achieve. For their 25th Birthday, that’s no different. Yet this time it's a redesign with not only you in mind but the planet! Don’t be fooled though whilst you can’t see the GEL as you usually can with the GEL-NIMBUS it's still there and better than ever!
Comparing ASICS GEL-NIMBUS 24 to the 25

GEL-NIMBUS™ 25 vs. GEL-NIMBUS™ 24

Feb 13, 2023 Since debuting more than 20 years ago, the GEL-NIMBUS model has grown to become one of ASICS’ most popular running shoes.
Courtney Bragg on Running for Mental Health

Sound Mind, Sound Body Series: Courtney Bragg

Dec 15, 2022 For Courtney Bragg, running has been a reliable form of contemplation where she can process her thoughts and clear her mind. “I have always felt running has given me a mental break from day-to-day life, kept me driven and given me clarity. To me, the feeling after a run is truly unmatched by any other type of physical activity.”