Sound Mind, Sound Body

The story of ASICS begins with a simple belief: That a run is more than a workout. That a match is more than a competition. That sport is more than a game.

It’s the belief that every time we push our bodies, sweat, and run out of breath—we get happier. And that no matter what, we can find light if we choose to move.

Every day is a fresh start. Lace up your shoes and go meet it. 

Start your journey with our mens and womens best sellers


I couldn’t imagine a life without sports. After exercise I feel satisfied. I feel happiness, joy and strength.

Noëlle Roorda is an award-winning Dutch para athlete competing in track and field in the discipline of Javelin. Her success is driven by a powerful mindset: that you should only think in terms of possibilities.

Follow her on Instagram @xnoelle_x

I love running. The one thing that really helps take away a lot of the noise from this world, the stress and anxiety, is going out for a run.

Henri Schoeman is a South African triathlete and a champion on the world stage. Through intense physical challenges, he finds his greatest sense of peace.

Follow him on Instagram @henrischoeman


After a training session, I feel a sense of achievement. I feel stronger than the day before—because every day, there’s a new barrier to break.

Yoshihide Kiryu is a sprinter who holds multiple global medals and was the first Japanese athlete to run 100M in under 10 seconds. From training to racing, he finds an exhilaration like no other on the track.

Follow him on Instagram @kiryu1215

This is your invitation to move.


Move with the Sun Challenge

Make a habit of morning movement by tracking three activities per week in the ASICS Runkeeper™ app. Are you in?



Stay connected, find motivation and inspire others. Add ASICS stickers to your stories and tag #SoundMindSoundBody whenever you get moving.