Cookie policy

Our website use technologies that enhance user friendliness and engagement, to keep the website operating as smoothly as possible and to provide web services and functionalities for each visitor. Examples of these technologies are cookies, pixel tags, local storage and scripts (hereinafter collectively referred to as "cookies"). This cookie policy describes which cookies ASICS is using and for what purposes.

Purposes of use of cookies

Cookies are used for a variety of purposes. For example, they enable visitors to use our shopping services, they calculate web statistics, provide online advertising and they improve visitors’ experience on our websites. As your privacy is important to us, we would like to inform you about which cookies are used on our websites, as well as why we use them.

By clicking “Agree” or by continuing to browse our websites without adjusting your browser settings to block cookies (for information about how to do this please see below ), you are agreeing to our use of cookies.

Do-Not-Track.   Our systems do not respond to browser do-not-track requests.  For more information, visit https://allaboutdnt.com/ .  

We may use the following cookies on our websites:

Functional cookies: these cookies are essential in order to ensure that our website operates properly. They are used to save preferences, detect misuse of our website and services and to distribute the load on our servers, which keeps our website available. Certain services you requested cannot be provided without these cookies.

Web statistics cookies:  these cookies are used to determine which parts of our website visitors are most interested in. This enables us to make the structure, navigation, and content of our website as user friendly as possible. Specifically, these cookies are used to (i) keep track of the number of visitors to our web pages; (ii) keep track of the amount of time each user spends on our web pages; (iii) determine the order in which a visitor visits the various pages of our website; (iv) assess which parts of the website need to be changed; and (v) optimise the website. Software from third parties (Google Analytics and Optimizely) may be used for these purposes.

Google Analytics uses "performance cookies" to analyze how you use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States, a country that does not offer an equivalent level of protection of privacy to that applicable in the European Union. This website uses Google Analytics with the expansion 'anonymizeIp()'; therefore, only abbreviated IP addresses will be further processed, so that a direct connection to the individual user is eliminated. Your IP address will be shortened beforehand by Google (i.e. the last octet of the IP address will be anonymized) within member states of the European Union or in other signatory states of the Treaty on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google Server in the United States and shortened there. Google will use this information on behalf of the website operator for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services to website operators relating to website activity and Internet usage. Google will not associate the IP address transmitted under Google Analytics by your browser with other data held by Google. You may prevent the use of Google Analytics by disabling cookies in the browser's set up screen. You may prevent the storage of cookies by selecting the appropriate settings on your browser software. You may prevent Google from recording the data generated by the cookie and pertaining to your use of the website (including your IP address), or processing these data by downloading and installing the following browser plug-in available through Google at the following link:   http://tools.google.com/dlpage/gaoptout?hl=en

Google's Privacy Notice is located at http://www.google.com/analytics/learn/privacy.html .

An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: <a href=”javascript:gaOptout()”> Disable Google Analytics </a>.

Feedback cookies:  these cookies from GetSatisfaction are used to share your ideas, questions, ratings, problems and feedback with us and other users of our websites. GetSatisfaction also stores cookies to distribute the load of the webservers.

Social media cookies:  our websites may integrate certain third-party plug-ins (such as a Facebook "like" button).  Even if you do not click on these plug-ins, they may collect information about you, such as your IP address and the pages that you view. These plugins are governed by the privacy policy of the third party providing them.

Advertising cookies:  our websites may also enable third-party tracking mechanisms to collect data over time and across unaffiliated websites for use in interest-based advertising. For example, third parties may use the fact that you visited the website(s) to target online ads for ASICS products to you on non-ASICS websites. In addition, our third-party advertising partners might use information about your use of the services to help target non-ASICS advertisements based on your online behavior in general.

We or our third-party service providers also may use collected information to establish connections among related web browsers and devices (such as smartphones, tablets, computers, and TVs) for targeted advertising, analytics, attribution, and reporting purposes. These third parties may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that information about your activity on websites or apps on your current browser or device may be combined with information collected from your other browsers or devices.

Other cookies:  this category includes cookies that do not fit into one of the above cookie categories. One example of this is the bundling of several of the cookies via Google Tag Manager. Another is reporting on the actions of users whom have clicked on an ASICS advertisement.

More specifically, we may use cookies set out below

How to manage cookies

If you do not want our websites to store cookies on your device, you can change your browser settings so that you receive a warning before certain cookies are stored. You can also adjust your settings so that your browser refuses most of our cookies or only certain cookies from third parties. You can also withdraw your consent to cookies by deleting the cookies that have already been stored.

Please be aware that if you do not want to accept any cookies, we cannot guarantee that our website will function properly. It may be that several functions will be unavailable to you or that you will even be unable to view certain parts of the website.

Please note that you will have to change your settings for each browser and device you use.   Moreover, such methods will not work with respect to certain non-cookie online tracking technologies.

The procedures for changing your settings and cookies differ from browser to browser. If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser.

To opt out of third party interest-based advertising in web browsers and mobile applications, please visit:

Web Browser Opt-Out.

 

Mobile Application Opt-Out.   To opt out in mobile apps, please download and follow the instructions provided in the Digital Advertising Alliance’s AppChoices tool at www.aboutads.info/appchoices .  In addition, some mobile operating systems allow you to opt out by adjusting the advertising preferences on your mobile device.  For example:

 

The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies.  If you prefer to prevent third parties from setting and accessing cookies on your computer or other device, you also may set your browser to block cookies.  In the case of DoubleClick and DoubleClick Floodlight (which are owned by Google), you can adjust Google's use of cookies using  Google’s Ads Settings .  You may also permanently  opt-out   of the DoubleClick cookie.  Although our Services currently do not respond to “do not track” browser headers, you can limit tracking by taking the steps discussed above.

There are also software products available that can manage cookies for you. You can also use www.ghostery.com  to accept or refuse each cookie used on our websites.

To find out more about cookies, including how to see what cookies have been set and how to manage or delete them, visit www.allaboutcookies.org .

Contact us

If you have any questions about the cookies used on our websites, please contact us at:

ASICS Europe B.V.

Taurusavenue 125

2132 LS Hoofddorp, the Netherlands

Contact: http://www.asics.com/privacy/

Policy updates

We may change this cookie policy from time to time by posting the updated version of the policy on our websites. Please check this website periodically to inform yourself of any changes.