The GEL-KAYANO 25 running shoe is seen suspended in space, then separates into its component parts.
Zoom in on the heel of the shoe which reads GEL-KAYANO 25.
Zoom in on part of the shoe which reads DUOMAX and is labelled "benchmark stability."
Zoom in on heel of shoe labelled "locked-in support."
Zoom in through red gel cushioning labelled "rearfoot gel."
Zoom out to assembled shoe labelled "leader in cushioning."
The running shoe, suspended in space, pivots away and shoots into the distance with the sound of a gunshot.