STAND WITH THE
SUN
THE KO100 SERIES
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INSPIRED BY THE SUNFLOWER

May 29th marks the 100th birthday of our founder Mr. Onitsuka. To celebrate, we are releasing a limited-edition collection that combines his visions of inspiring future generations and bringing harmony to mind and body, with one of his greatest inspirations: the sunflower. Just as the sunflower always faces towards the sun, Mr. Onitsuka helped people face their bright futures. Follow in his footsteps and inspire others to

#StandWithTheSun

Children are like sunflowers…

Sport is the water that gives them life.

The sun, a future shining bright.

WATCH VIDEO

Introducing the limited-edition

KO100 SERIES

An ode to Kihachiro Onitsuka on the 100th anniversary of his life. In honor of his birth year, only 1,918 pairs of each will be sold.

  • TIGER
    CORSAIR

    The shoe that started it all. What debuted in the 70s jogging boom became the inspiration of all modern running sneakers. Our iconic Tiger Corsair silhouette is reinvented in honor of Mr. Onitsuka.

  • GEL-MAI

    Drawn from 90s fashion, the the GEL-MAI model perfectly combines style and technology. The unique eyelet is done in bright yellow to reflect Mr. Onitsuka greatest inspiration: the sunflower.

  • GEL-QUANTUM360

    The latest in ASICS 360 support and stabilization. Unmatched GEL™ technology and leading performance innovation make this the caliber of shoe that Kihachiro Onitsuka would design today.

Sport your KO100™ shoes with matching SS Tee and Jersey Pant. The set is made from recycled materials to reflect Kihachiro Onitsuka’s founding vision of sustainability.

STAND WITH THE SUN GIFS

Celebrate Kihachiro Onitsuka’s birthday by channeling his optimism in your daily conversations – just search ‘Stand With The Sun’ on any GIPHY menu and start spreading the positivity.

THE FILM: SOLE OF KOBE

In 1949, Kihachiro Onitsuka started his company in Kobe, Japan with the hopes of using athletics to raise the self-esteem of youth post-war.

This film series tells the story of how his ingenuity and philosophies shape the past, present and future of the ASICS brands.

Episode 1: Hope

It was Kihachiro Onitsuka’s desire to inspire the youth and build a better Japan post-war that drove him to create the first pair of ASICS. This is that story.

Episode 2: Title Shot

Kihachiro Onitsuka found inspiration all over, even while eating lunch. This is the story of how an octopus salad led to an innovation that would make the Kobe High School basketball team champions.

Episode 3: Future Moves

After learning about the history of ASICS, we now look towards the future to see the different types of shoes our engineers are designing.