We're committed to uplifting minds.

By shining a light on the value of movement on the mind, we hope to inspire more people to move for positive mental wellbeing.


Moving minds since 1949.

We know that sport and exercise can have a profound effect on how we think and feel.

It’s the reason Kihachiro Onitsuka founded ASICS more than 70 years ago.

And it's why today we continue to champion the benefits of sport and movement, not just on the body, but also on the mind.

Measuring the true impact of movement on the mind.

Through cutting-edge technology, we enabled the world to move with us and capture the impact on their minds as part of a live, multi-sport study.

Thanks to thousands of participants, we have been able to able to discover more accurate information about the link between movement and the mind.


We believe a body can change its mind.

Our aim is to make the transformative power of movement on the mind more tangible and more quantifiable.

Sharpening the brightest minds.

In a ground-breaking study, competitive mind gamers from around the world agreed to increase their exercise levels and measure the impact on their mental performance. The results were staggering.