ASICS uplift ambassador Lupita Hernandez

Live Uplifted

Here at ASICS, we are embarking on our next initiative to Live Uplifted. Grounded in our Sound Mind, Sound Body philosophy, Live Uplifted offers a better world through the power of movement on the mind. By inspiring more people to move, we will demonstrate that with a Sound Mind, Sound Body you can transform your world and Live Uplifted.

Lupita Hernadez

Meet Lupita Hernandez

Founder of Run for Their Lives, an ultra-marathon honoring lost veterans.
Lupita running with American flag
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I found in running that I was never alone. I challenge you to go for a run so you can feel what I feel. Strong, accepted, energetic and happy.

- Retired U.S. Marine, Lupita Hernandez

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ASICS Uplift Ambassadors

ASICS Uplift Ambassadors show how running has positively impacted their lives and communities. Learn how they're Living Uplifted during Mental Health Awareness month.

Lance Woods standing on track

Lance Woods


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In order to reach your highest self, mind and body both need to be in harmony. If you can control your thoughts, you ultimately have control of your actions.

- Lance Woods, Founder of WeRun313


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Judge Mitchell of Skid Row Run Club

Judge Craig Mitchell


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Many of our runners have struggled with mental health issues for years. While running is not a cure-all, it clearly is of great benefit in maintaining good mental health. A multitude of academic studies have established the positive benefits of running and healthy brain chemistry. Any runner knows this implicitly.

- Judge Craig Mitchell, Founder of Skid Row Run Club


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Major Kim ASICS Ambassador

Major Kim “Rooster” Rossiter


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Taking time to regularly check on one another makes all the difference.

- Major Kim Rossiter, Founder of Ainsley's Angels


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Lupita Hernandes

Lupita Hernandez


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I found running to be my therapy. I found running to be my medicine. I found running made me happy so I continued to do it and I found it saved my life. 

- Lupita Hernandez, Founder of Run for Their Lives


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Tenia Fisher

Tenia Fisher


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Being an educator and leader, mental health is very important to me. When I am at peace within, I can show up as your best self for my students, my community, and most importantly myself. I’m a huge advocate of making sure my students and my community have access to mental health resources and awareness. Having a sound mind allows my body to be limitless. 

- Tenia Fisher, Founder of F.E.A.R. (Forget Everything And Run)


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ASICS Athletes standing in track stadium

Our Athletes