0: 00: 00 .000.0: 0: 00: 07 .048.9 Music
[ASICS logos and graphics]
0: 00: 07.049.0: 00: 11.580 The technical team of ASICS was really kind.
[Zoom in on tennis player Novak Djokovic seated, wearing a T-shirt and shorts and holding his shoes. Novak is looking at the shoes, the camera follows his gaze and zooms in on the shoes]
0: 00: 11.580.0: 00: 17.010 We’ve been going back and forth for almost 6 months, Specifically for my kind of tennis. I slide a lot,
[Close up of Novak’s feet as he moves around on a tennis court. Camera quickly cuts to Novak seated, holding the shoe and speaking about it]
0: 00: 17.010.0: 00: 20.250 the change of direction is very rapid, very dynamic movement.
[Close up of Novak’s feet as he moves around on a tennis court]
0: 00: 20.250.0: 00: 24.330 The shoe is obviously essential. I was definitely emphasizing lightness of the shoe
[Novak is seated and talking about the shoe. The camera quickly cuts to a close up shot of Novak holding the shoe and to a close up of his feet moving on a tennis court]
0: 00: 24.330.0: 00: 28.490 that would help my speed but also have a good stability.
[Close up of Novak’s feet moving on a tennis court. Camera cuts quickly to Novak seated talking about the shoe followed by a close up shot of him holding the shoe. Camera quickly cuts back to Novak’s feet moving on a tennis court]
0: 00: 28.490.0: 00: 32.759 I’m really keen on having a good Twistruss to be able to have the right rotation.
[Close up of Novak seated holding the shoes, camera then zooms out to him seated talking about the shoe]
0: 00: 32.759.0: 00: 36.930 So the balance between that was definitely a big challenge
[Close up of Novak’s feet moving on a tennis court.]
0: 00: 36.930.0: 00: 40.320 But ASICS has the best shoe technology so it seems like it has been achieved.
[Novak seated talking about the shoe, camera quickly cuts to Novak standing holding the shoe up to the camera]
0: 00: 40.320.0: 00: 48.770
[ASICS I MOVE ME lock-up logo]