[July 1 2021 – South Africa] – This month ASICS launched the new, NOVABLAST™ 2 - shoe. ASICS launched the NOVABLAST to a rapturous response from the running community last year, and this year the shoes return with even more of the trademark bounce they haves become famed for.


These shoes’ responsiveness comes thanks to FF BLASTTM foam located in the sole, which generates a soft landing followed by a responsive rebound to propel you through each stride.

To improve the NOVABLAST 2 even further, carvings into the outsole was inspired by trampoline to allow additional compression for a more responsive bounce back at toe-off. Also, developers have increased the mid-foot width of the shoe and carried out asymmetric undercutting to the midsole’s geometry, which works in tandem with a new TPU heel stabilizer to create a more balanced stride and harness the shoe’s bounciness.

These changes make the NOVABLAST 2 an appropriate choice for those shorter, more energetic runs for which runners reach for a responsive shoe that will enhance the bounciness and enjoyment of running.

ASICS athletes Beth Potter and Napoleon Solomon both highlight the energising effect training in the NOVABLAST has on them. Talking about her choice to run in the NOVABLAST, Beth Potter said: “Training in the NOVABLAST shoes really energises me. They are so light and bouncy, literally lifting my mood with every stride.”

The NOVABLAST 2 is available from July 1, 2021 and will retail at €140.

To find out more about the products, please visit asics.com.


ABOUT ASICS’ MISSION TO MOVE ONE MILLION MINDS

In 2021, ASICS is on a mission to uplift one million minds across the world.  As a pioneer in sport, ASICS is enabling everyday athletes to see for the first time the impact of movement on their own mind – with every mind moved contributing to the world’s first live study into the relationship between sport and the mind.

The new Mind UplifterTM tool will enable everyday athletes to chart the positive impact of sport across 10 emotional and cognitive metrics, showing how different sports boost how you think and feel. Click here to learn more.

This data will also feed into a live global study, capturing individual Mind Uplifts from around the world and visually transforming them into a dynamic and interactive World Uplift Map, available from July 1. The map will quantify the positive impact that sport is having on the collective mood of cities, nations and the world as a whole.