We believed that we could build a store that is runner centred, rather than one that is product centred.
Our stores are about people. Yes, we have great products, but more importantly we have great people. Our people are runners. People who get you when you are taking about your next race. People who understand the frustration of an injury. People that have knowledge in deciphering the complexities of running shoes and can analyse your running gait to make sure the shoe you select is going to help you Run 5, Then 10, Then 50.
Our runner focussed philosophy and our drive to disrupt a stale and outdated retail industry, set us out on our own running journey:
In 2016 we opened our doors in Bree Street, Cape Town
In 2017 we opened our doors in Bellville, Cape Town
In 2018 we launched our online platform (welcome)
In 2019 who knows where the road will take us next.
No matter where our running story takes us, our goal is to empower you to leave our stores and have the confidence to run your own journey.