sakura

This is for me.

A woman standing before the sunset

Sunrises symbolize beginnings. The chance to start afresh. Embrace a new day by moving at sunrise and feel the positive affect on your mind. This moment is for you and nobody else.​

Join us and move for your mind at sunrise. Share your #SunriseMind selfie on social media and we will donate to Mind to support their work towards positive mental health.


Join the #SunriseMind movement.

This is for something bigger.

No matter how big or small, the moves you make can help others. Take part in our campaign by moving at sunrise. Tag and share your #SunriseMind selfies and help get people moving for their mental health. ​​

For every tagged image we will donate to Mind’s mental health research in sport and their work in movement for wellbeing.

‘Finding my way back to sport was life-changing’

After losing interest in sport during her university years, rediscovering her passion changed Sonaly’s life.

A new dawn in design.

Women’s bodies are special, and they deserve design adapted to their needs. The Sakura Collection is tailor made to support women’s movements from head to toe.

#SunriseMind FAQ

WHICH CHARITY ARE YOU SUPPORTING?​

We are proud to be supporting Mind (Registered charity no.: 219830). The money raised will be used to support research into mental health in sport and support more people to move for positive mental wellbeing.​

WHAT DO I NEED TO INCLUDE IN MY SELFIE TO MAKE IT COUNT?​

We want to see you and the sunrise. You could be running, walking or playing tennis, in fact, all movement is good for the mind. Please include #SunriseMind.

HOW LONG DO I HAVE TO POST MY #SUNRISEMIND SELFIE?​

You have until 20.00hrs CET on 28 March 2021. ​

WHERE CAN I POST MY #SUNRISEMIND SELFIE?​

Post on your Facebook, Instagram or Twitter – remember your account will need to be public for us to find your #SunriseMind.

IF I POST MORE THAN ONCE, WILL EACH #SUNRISEMIND SELFIE COUNT?

Yes it will, but our aim is to spread positivity … so let’s get as many people moving at sunrise as possible.​

IF I DON’T LIVE IN THE UK, CAN I STILL GET INVOLVED?​

Of course! Wherever you are in Europe, we hope you will share your #SunriseMind and spread positivity.

DO I NEED TO DO ANYTHING TO MY ACCOUNT SO THAT YOU CAN FIND MY SELFIE?

Your account will need to be made public for us to find your #SunriseMind selfie.

HOW MUCH IS ASICS HOPING TO RAISE?

We will donate £2 for each selfie posted. Funds raised, up to a total of £100,000, will support Mind’s research into mental health in sport and help provide services for people experiencing mental health problems.

HOW WILL YOU KNOW HOW MANY SELFIES ARE POSTED?​

Our social media team will be monitoring and tracking the #SunriseMind hashtag to make sure we don’t miss a single selfie posted.