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The GEL-KAYANO 25 running shoe is seen suspended in space, then separates into its component parts.

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Zoom in on the heel of the shoe which reads GEL-KAYANO 25.

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Zoom in on part of the shoe which reads DUOMAX and is labelled "benchmark stability."

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Zoom in on heel of shoe labelled "locked-in support."

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Zoom in through red gel cushioning labelled "rearfoot gel."

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Zoom out to assembled shoe labelled "leader in cushioning."

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The running shoe, suspended in space, pivots away and shoots into the distance with the sound of a gunshot.