Moving minds since 1949

Since the beginning, our purpose has been to help people achieve A Sound Mind In A Sound Body. Our founder saw that movement had the power to lift spirits, project positivity, and propel people and whole communities forward. And 75 years on, we still believe this.

Inspiring everyone to move

No matter your age, ability or background, we want to inspire you to move. Through relentless research and constant innovation, we create products to help everyone feel better. It's a belief inspired by our founder, Kihachiro Onitsuka.

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The past, present and future of ASICS

Since 1949, we've been committed to creating innovative and human-centric products that not only benefit people, but Earth too.

Decades of innovation

Move your mind with ASICS

To reach an amazing place, all you need to do is move.

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ASICS Design Philosophy

Built on four pillars - user testing, science, innovation and sustainability - the ASICS Design Philosophy gives us the foundation we need to create products that help you feel your best, whatever your activity or ability.

© 2024 ASICS Canada Corporation. The stripe design featured on the sides of the ASICS® shoes is a registered trademark of ASICS Corporation.