About NIMBUS MIRAI™
In Japanese, the word ‘MIRAI’ translates as future, reflecting ASICS’ commitment to making a positive impact on future generations of runners, paying them a kindness in advance.
Designed with recycling in mind, the NIMBUS MIRAI™ running shoe is launching with a new returns programme, encouraging runners to give back the shoes at the end of their usable life so that their materials can be recycled and made into new shoes.
The NIMBUS MIRAI™ shoe is produced with an upper made from uniform polyester material, of which approximately 80% is recyclable. The FF BLAST™ PLUS ECO foam in the shoe’s midsole has been created from approximately 24% renewable sources such as leftovers from sugar cane processing.
The deconstructed NIMBUS MIRAI™ will go through recycling process at TerraCycle® - our partner for the project - before they come back as raw materials for us to use again.
About NIMBUS MIRAI™
In Japanese, the word ‘MIRAI’ translates as future, reflecting ASICS’ commitment to making a positive impact on future generations of runners, paying them a kindness in advance.
Designed with recycling in mind, the NIMBUS MIRAI™ running shoe is launching with a new returns programme, encouraging runners to give back the shoes at the end of their usable life so that their materials can be recycled and made into new shoes.
The NIMBUS MIRAI™ shoe is produced with an upper made from uniform polyester material, of which approximately 80% is recyclable. The FF BLAST™ PLUS ECO foam in the shoe’s midsole has been created from approximately 24% renewable sources such as leftovers from sugar cane processing.
The deconstructed NIMBUS MIRAI™ will go through recycling process at TerraCycle® - our partner for the project - before they come back as raw materials for us to use again.
How does it work?
