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ASICS Blog

The ASICS Blog

Stay inspired to move with The ASICS Blog. Explore for running tips, stories & more.

The ASICS Blog

Stay inspired to move with The ASICS Blog. Explore for running tips, stories & more.

5 Types of Races

5 Types of Races

April 21, 2022

Participating in a race is a great way to challenge yourself, and everyone has their own preferences.

What is FLYTEFOAM™? | ASICS

What is FLYTEFOAM™? | ASICS

April 14, 2022

Welcome the running shoe technology from ASICS — FLYTEFOAM™. Learn more about its features and why runners prefer FLYTEFOAM™ technology.

How to Support Your Runner Through Marathon Training and Race Day

How to Support Your Runner Through Marathon Training and Race Day

April 14, 2022

Whether you've been running for years or you're fairly new at it, training for a marathon is no easy task.

Crossed leg yoga

Working Towards Sustainable Products | ASICS

April 7, 2022

ASICS strives for a sustainable future. Learn more on how we reduce carbon footprints through sourcing ethical and renewable materials.

Live Uplifted: Major Kim “Rooster” Rossiter & Ainsley’s Angels

Live Uplifted: Major Kim “Rooster” Rossiter & Ainsley’s Angels

April 6, 2022

As we enter the month of April, it’s time to introduce and share the story of another inspirational ambassador who is featured in ASICS’ ‘Live Uplifted’ campaign this year.

ASICS’ Sustainability Achievements

ASICS’ Sustainability Achievements

March 31, 2022

ASICS believes in a sustainable future for a better mind, body & planet. Find out more about our initiatives and achievements in sustainability here.

Live Uplifted: Judge Craig Mitchell & Skid Row Running Club

Live Uplifted: Judge Craig Mitchell & Skid Row Running Club

March 24, 2022

Last month, we introduced ASICS' newest brand campaign 'Live Uplifted.' To recap that announcement, 'Live Uplifted' is the celebration of ordinary individuals creating an impact and uplifting the world through sport.

Lance woods

Live Uplifted: Lance Woods & Werun313

March 17, 2022

In February, ASICS launched the brand's newest campaign, 'Live Uplifted,’ which reinforces ASICS' commitment to moving both the body and the mind.

ASICS’ Commitment to Sustainability | ASICS

ASICS’ Commitment to Sustainability | ASICS

March 17, 2022

ASICS is committed to following the UN’s guidelines on sustainability. Learn more about ASICS’ framework for achieving the Sustainable Development Goals.

Live Uplifted: Meet our ASICS Ambassadors

Live Uplifted: Meet our ASICS Ambassadors

March 10, 2022

ASICS is excited to announces the launch of the company's newest brand campaign, 'Live Uplifted.' This new campaign will serve as an extension of the brand's founding ethos and mantra, "A Sound Mind in a Sound Body."

What Is ASICS Institute of Sport Science? | ASICS

What Is ASICS Institute of Sport Science? | ASICS

March 10, 2022

Find out how ASICS contributes to sport science innovation and develops the technology behind its shoes.

Ensuring Your Running Shoes Fit

Ensuring Your Running Shoes Fit

March 4, 2022

Finding the correct fit for running shoes is different to shopping for regular shoes. Learn how running shoe fit is different and how to choose.

ASICS Founder Story and Brand History

ASICS’ Founder Story and Brand History

February 24, 2022

ASICS is one of the first global running shoe brands. Dive deeper into the history of ASICS, the founder’s story, and the company’s various achievements.

ASICS Celebrates National Love Your Pet Day

ASICS Celebrates National Love Your Pet Day

February 20, 2022

Learn a little bit more about our employees’ furry friends

What is the ASICS Sunflower Icon?

What is the ASICS Sunflower Icon?

February 17, 2022

The sunflower represents ASICS’ inspiration towards design and sustainability as the company strives towards a better future for the next generation.