Planting seeds for a brighter tomorrow
The ASICS sunflower icon represents our sustainability pledge and commitment to preserving the planet.
This icon can be found on:
• Shoes containing leftover materials or at least 30% recycled material in the shoe's main upper material.
• Apparel containing leftover material or at least 50% material from textile waste in the garment's main material.
Our approach to addressing climate change
This means using fewer materials, reusing materials and making longer-lasting products.
Create products that use fewer resources.
Make efforts to use recycled, bio-based and water-efficient options.
Source renewable energy and manufacture efficiently and cleanly.
Constantly improve quality so products last even longer.
5. New Life
We've partnered with Give back Box to take products back for reuse.
ASICS and One Tree Planted
With every purchase of Road Tested shoes, ASICS will plant a tree through our partnership with One Tree Planted
Give Back Box®
ASICS has partnered with Give Back Box® to provide convenient and free recycling for un-wanted footwear and apparel
Targets for improvement
✅ 2021: 90% of new running shoes contain recycled material
2030: 63% CO2e reduction across direct operations and supply chain since 2015
2030: 100% renewable energy across business facilities
2030: 100% recycled polyester commitment
2050: Net-zero emissions
Polyester Fabric from Recycled PET Bottles
Polyester production from recycled PET (rPET) bottles emits less CO2e and uses fewer fossil resources than traditional polyester production. This process encourages the recycling of used plastic bottles instead of virgin plastic.
At least 70% of the featured GEL shoe’s main upper* is made with polyester fabric from recycled PET bottles.
Recycled Fabric from Textile Waste
Less than 1% (estimated) of material used to make all clothing is recycled — we aim to change that.
The EX89™ SHIGEN shoe’s main upper* is made using 10% recycled felt from textile waste (launching October, 2023).
Bio-based materials are intentionally made from substances derived from living (or once-living) organisms. These natural resources can be drawn upon to create fabrics for textiles or compounds for sole components. Sugarcane and cellulose nanofiber are some examples.
Solution dyeing will help reduce carbon emissions from our dyeing by 45% and reduce water usage by 33%.
The GT-2000™ 12 shoe’s sock liner is made using a solution dyeing process (launching September, 2023).
These images are artistic interpretations of recycled or sustainable materials. They may not be actual representations of the specific ASICS product or material used.
*ASICS defines "shoe's main upper material" as the material which covers the most surface area in the upper.
In 2045, the United Nations will celebrate its 100th anniversary. VISION2045 campaign is a documentary film series focused on inspiring a better future for all. ASICS was selected as a representative from the sporting goods industry.
We are the first sports company to have our targeted emissions approved by the Science Based Targets initiative.
Learn more about our sustainability efforts
- What is ASICS’ sustainability purpose?
Since our founding in 1949, our purpose has been to help people achieve a Sound Mind, Sound Body. But in order to achieve Sound Mind, Sound Body we need a sound Earth to run on. That is why we are taking action for a brighter tomorrow.
- How is ASICS reducing emissions?
We are embracing recycled materials and using less resources, all in a goal to bring the benefits of movement to the world we love to run on.
Learn more about our sustainability approach here. See the “Our materials” section above to learn about our products’ materials.
- How is ASICS being transparent about emissions goals?
With our new carbon footprint label, we are measuring and sharing the carbon footprint of our products. This will allow wearers to make decisions that not only benefit mind and body, but also the planet.
Learn more about our carbon footprint label and how we’re measuring the carbon footprint during each stage of a shoe’s life cycle here.
- How is ASICS specifically addressing climate change?
Our sustainability actions apply to all products and services.
- Sustainable materials: The COURT FF™ 3 shoe features durable, bio-based materials.
- Reducing emissions: The GEL KAYANO™ 30 shoe is reducing emissions with an approx. 70% recycled upper mesh.
- Focused on a brighter tomorrow: the GEL-LYTE™ III CM 1.95 shoe features the lightest CO2e emissions on the sneaker market today*.
^Assessed using consistent methodology across ASICS’ carbon footprint methodology and the most comprehensive reporting available for industry average running shoes, conducted by MIT. Learn more at https://www.asics.com/mk/sustainability/carbonfootprint.
*Based on available industry data for life cycle CO2e emissions as of Sep. 2023. Learn more at https://www.asics.com/mk/sustainability/carbonfootprint.
- How can I get involved?
Take steps towards net-zero carbon emissions with ASICS.
To learn more about our reforestation initiatives, click here.