GEL-NYC 2.0
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The GEL-NYC™ 2.0 sneaker sources inspiration from heritage and modern performance running styles. This colorway draws inspiration from the Japanese concept of Ikigai, which translates to "A reason for being." It reflects to the pursuit of purpose and a meaningful life. We wanted to create this product to connect to our Japanese brand heritage and our "Sound Mind, Sound Body" philosophy to inspire the consumer on their journey to finding their Ikigai.
Its upper construction references the GEL-1050™ sneaker from the year 2000. The materials are also updated with nubuck overlays for a modern finish.
The newly designed tooling references the GEL-1050™ sneaker, as well as the GEL-LYTE™ DS II shoe outsole influences for lifestyle purposes. Through a combination of TRUSSTIC™ support units, GEL® technology inserts, and FF BLAST™ PLUS cushioning, this midsole formation creates a lighter and more comfortable feel than the first version.
- Upper is inspired by the GEL-1050™ shoes.
- Nubuck overlays and various mesh types for a premium look.
- Rearfoot and forefoot GEL® technology - Shock-attenuating material placed in the midsole of the shoe for cushioning and shock absorption.
- FF BLAST™ PLUS cushioning - This foam from our running collection has been re-tuned for everyday purposes. It's softer, bouncier, and lighter than standard cushioning materials.
- TRUSSTIC™ support system - Helps to improve stability.
- AHAR® - ASICS high abrasion resistant rubber is placed in critical areas of the outsole to help increase durability.
- Walking-specific flex grooves to support natural movement.
- Smooth heel to toe transition - Angled heel softens heel contact with the ground and facilitates more natural heel to toe transitions.