GEL-NYC 2.0 SSHS
The Signature Series is a unique partner program that allows for different design visionaries to apply their signature touch to key seasonal models, deepening product storytelling and further elevating design language through their distinctive lens.
To introduce the next model of the GEL-NYC™ franchise, HSDT reimagines the GEL-NYC™ 2.0 sneaker with industrial influences from New York City.
For this project, HSDT celebrates the often-overlooked industrial elements that form the backbone of New York City. "The Architecture of Everyday Life" serves as the foundation for this collaboration. Drawing inspiration from the city's utilitarian structures and industrial core, we aim to create a design that reflects the rugged elegance of New York's urban environment.
Each shoe features a personalized Sound Mind, Sound Body message from the partner inside the shoe tongue. HSDT' message, "The World Is Yours" reflects the spirit of NYC, encouraging you to carry that energy into every step of your day.
- Upper is inspired by the GEL-1050™ shoes
- Rearfoot and forefoot GEL® technology - Shock-attenuating material placed in the midsole of the shoe for cushioning and shock absorption
- FF BLAST™ PLUS cushioning - This foam from our running collection has been re-tuned for everyday purposes. It's softer, bouncier, and lighter than standard cushioning materials
- TPU TRUSSTIC™ technology - Positioned on the lateral side to improve stability while walking
- Angled heel softens heel contact with the ground and facilitates more natural heel to toe transitions
- Walking-specific flex grooves to support natural movement