Applications are currently open for new members on the ASICS FrontRunner team. Not sure what it's all about? We speak to FrontRunner Charmaine Mohokare:
What does running and movement mean to you, in your life?
Running to me is passion. A passion that's driven by commitment. It shows character and defines strength. I used to be very impatient until I realized that running from Durban to Pietermaritzburg take the whole day (12) hours. Running taught me to speak to myself mostly encourage myself without external assistance but Depending entirely on my mental strengths
When did you become a FR?
I became a from runner in 2016 when the movement was established, we were only 10 - three girls and seven guys.
What does it mean to you being a FR?
Being a FrontRunner to me means elevation, encouragement, goal driven, Ubuntu, sincerity and commitment. Being a FrontRunner is not about being 'in front' of other runners it simple means being the 'front' of one of the biggest sports brands globally. It means the brand trusts you with its reputation, mostly because ASICS is driven by the quality of the shoes they make, they have put me (us) on the ground to insure value proposition is met, and constant customer feedback is very important to them for future improvements.
What opportunities have been given to you via FrontRunner?
My experience with FrontRunner community has been a very educational journey, South Africa is a very diverse country with different cultures. I have learned how different people analyze sport as well as discipline with regards to training. Mostly though, I have experienced support and team spirit.
How has your experience been with the FrontRunner community?
It has been extremely positive and it has changed my life. I have grown so much as a person and as a runner for meeting, learning and spending time with the most amazing group of like-minded running obsessed people.
