Today we launched a tool that helps everyday athletes experience the uplifting power of sport! And to at the same time be part of the world’s first live study into the impact of movement on the mind.  


Using a combination of facial scanning technology and self-report data collection, people will be able to capture the impact of sport across 10 emotional and cognitive metrics – including confidence, positivity, calm and focus – to see how different sports impact how they think and feel.

how sport improves mental health

Uplifting Minds Research

This data will feed into a live global study, capturing individual Mind Uplifts from around the world and visually transforming them into a dynamic and interactive World Uplift Map. The map will quantify the positive impact that sport is having on the collective mood of cities, nations and the world as a whole. Through the live study, we will deepen its understanding of the relationship between movement and the mind on a global scale, underpinning its belief that sport has the power to uplift minds all over the world.

Underpinned by Science

Over the past six months, we have conducted scientific research alongside world-leading experts to explore the impact of sport on the mind among a select group of athletes ahead of the live study’s wider rollout.

The preliminary study was developed by EMOTIV, a market-leading bioinformatics company headquartered in San Francisco, with the support of Dr. Brendon Stubbs, a leading exercise and mental health researcher based at King’s College London. The study used a combination of EEG and self-report data collection to prove the positive impact of running on the mind across a number of core cognitive and emotional metrics – including contentment (14.4%) average increase immediately after exercise), energy (9.7%) and relaxation (13.3%) * – among a sample of 42 elite and everyday athletes.

“Our preliminary research findings outline the profound impact that something as simple as a 20-minute run can have on our minds. With exercise playing such a valuable role in the maintaining of our mental health and wellbeing, it is more important than ever that people can see and understand the positive link between the two," said Dr Stubbs.

Now we are robustly applying the findings in a way that will enable the rollout of the study on a global scale, enabling athletes everywhere to see and experience the impact of movement on the mind first-hand for any one of 25 different sports of their choosing.

how sport improves mental health

"The unique way in which we are applying our initial findings using robust EEG measures, validating the Mind Uplifter™, will enable the translation of this research for people everywhere to experience and reliably measure the uplifting power of sport like never before. Our ambition is to inspire as many people as possible to move their mind and reap those all-important cognitive and emotional benefits for themselves,” he said.

Join the Movement

To get involved, and join the world’s first live study into the impact of movement on the mind:

  1. GO to to capture your Mind Uplift.
  2. SCAN your face to read your emotional state.
  3. ANSWER scientifically-developed questions to gauge your brain function.
  4. COMPLETE at least 20 minutes of exercise to uplift your mind.
  5. REPEAT steps two and three.
  6. GET your Mind Uplift results and SHARE them on social channels. with #UpliftingMinds
  7. SEE how your results contribute to the World Uplift Map (from July 1).