For our latest release with Kiko Kostadinov Studio, our ASICS developers reconnected with our trail running roots to create the HS4-S GEL-SONOMA™ 15-50 GTX sneaker. Inspired by outdoor exploration, this shoe’s vibrant color palette references scenic landscapes and seascapes and naturally reflects attention to the dialogue between outdoor and urban exploration. We teamed up with sivasdescalzo (SVD) to shoot an editorial for the launch to reflect the great versatility of the HS4-S GEL-SONOMA™ 15-50 GTX shoe, breaking the line that normally separates fashion from outdoor sports.
SVD chose to shoot the editorial in the peak of spring at Industrial Akroll, a newly refurbished factory in the heart of L'Hospitalet, the rising cultural neighbourhood of Barcelona. The inspiration for the editorial came from the modern urban space; less exposed to the city and more connected to nature.
The soft vibes and quieter environment of the photos encapsulate these sensations. Featuring savvy lifestyle clothes, the styling plays with layers, organic shapes and unconventional colors that you'd never expect for outdoor products but that are incredibly useful for the city.
For the upper, this style borrows inspiration from the 15-50™ cross-country spike. It’s reworked with a GORE-TEX™ membrane to shield the elements and keep your feet dry in wet conditions. The tooling features the same midsole and outsole construction as our GEL-SONOMA™ trail shoe. With advanced cushioning and traction, this design is functional for adventurers hiking in the forest or navigating city streets.
