24/05/2026
01/09/2024
JourneyoftheMETAFUJI™AndreuSimonandtheFutureofTrailRunning
On Monday 19th Sept ASICS revealed the new edition to the trail collection, the METAFUJI™ TRAIL. Ultra runner and ASICS pro athlete Andreu Simon is one of the key athletes involved in the creation of our new Trail Supershoe.
As part of the campaign, ASICS worked on the creation of a documentary featuring Andreu as the key subject. The documentary was screened for the first time to the public this past Wednesday at the UTMB Fujitrail Camp in Chamonix. Andreu, ASICS Product Experts and many friends of the brand were there to experience first-hand this amazing film. This film is now available to watch.
