THECELEBRATIONOFSPORTCOLLECTION

ASICS today launches Celebration of Sport, a new collection designed to unleash positivity and free minds through movement. The multi-product capsule collection features ten ASICS performance running shoes, all in a distinctive yellow colourway, associated with optimism and hope, to inspire as many people as possible to get moving for their mental and physical well-being.

Celebration of Sport features the Japanese brand’s most popular performance shoes, suitable for both training and racing. These include the new SUPERBLAST™ 2 PARIS , the latest METASPEED™ PARIS Series and the all-time favourite GEL-NIMBUS™ 26 , aiming to inspire everyone to lace up their ASICS and start running.

Rohan van der Zwet, Senior Product Marketing Manager at ASICS, says:

“At ASICS we believe in the uplifting power of movement on the body, but also on the mind. It's why we were founded and why we're called ASICS. Our name is an acronym of the Latin phrase Anima Sana In Corpore Sano or Sound Mind in a Sound Body. We know that when the body moves, the mind responds in the same way. Through this new collection, we hope to help runners clear their minds and spread positivity. Whether you are an elite athlete or not, ASICS believes that regardless of level or ability, everyone should experience the positive impact of sport on the body and mind. This is why the feeling of well-being you get when moving with ASICS is open to everyone."

The Celebration of Sport collection will be available to purchase from July 5, 2024, with a selection of products releasing earlier this summer. To find out more, visit asics.com.