STORY MFG. x GEL-TRANSCEND FJ

The GEL-TRANSCEND FJ sneaker channels influences from archived ASICS hiking and walking shoes in the 1990s — now reimagined through a second collaboration with Story mfg. Designed for durability and rooted in comfort, these shoes are made for everyday exploration, continuing the successful crafted-yet-wearable design language celebrated in the GEL-VENTURE 6.

Various elements from the TRANSCEND series, GEL-ODYSSEY , and GEL-RADIUS models can be discovered throughout the upper, including rugged synthetic leather panels met with perforations, accent stitching, and dimensional ASICS Stripes. For this collaboration, these archival references have been reinterpreted through check-print synthetic leather panels and a distinctive mesh construction, maintaining the trail-inspired aesthetic while introducing Story mfg.'s signature character.

Crafted details are found throughout the upper, with stitched eyelet patches and embroidered logos adding depth and texture. The ASICS Spiral appears perforated on the vamp and embroidered on the heel, while the Story mfg. logo is prominently featured on the tongue, heel, and sockliner. True to Story mfg.'s aesthetic, the shoe is offered with two lace options—one pair in reflective accent and one pair in their familiar check print. All materials have been thoughtfully selected to include sustainable and recycled components, reflecting a shared commitment to responsible design.

The midsole unit integrates the GEL-FujiTrabuco 7 tooling system, whose jagged design language delivers advanced durability and grip across various conditions.