Combining the style of our Sportstyle models with the performance of our running range, our new EDO ERA TRIBUTE PACK looks good, feels good, and is made using recycled polyester made from PET bottles.
The Edo Era Tribute Pack underscores ASICS’ commitment to sustainability by honoring the eco-friendly practices of Edo (present day Tokyo) from the 17th to 19th centuries. It was during that period that reusing and recycling was integral to life in Japan. People saw everything as a valuable resource, from old clothes and used paper to worn-out pans and broken ceramic items and even candle wax drippings.
The release of EDO ERA references the eco-centric self-sufficiency ethos of bygone times in Tokyo in 2021 in which the eyes of the world turn to that city’s biggest sporting event.
The range is in keeping with our commitment to sustainability across the business. The uppers of the collection’s six performance running shoe models and four SportStyle offerings employ recycled polyester fibres made from a total of around 300,000 PET bottles. These items represent the first stage of an ASICS drive to switch to 100% recycled polyester fibres in all of its uppers by 2030 to help combat climate change.
We've also reduced our packaging footprint with 100% recycled paper shoe boxes made from approximately 10% less material than our standard designs, and switched from oil-based inks to water-based, halving our ink usage. These sustainable shoe boxes will expand outside the range across 2020 and 2021, cutting ASICS’ annual CO2 emissions by approximately 1,200 metric tons.
The graphics for the uppers incorporate a combination of two Edo Era lettering styles in a nod to that period’s inspiration for the collection. One lettering style is yose moji, typically used for posters and flyers. The other is kakuji, which are thick, squared characters, which often featured on scraps of paper that worshippers posted on the gates of shrines and temples.
ASICS NZ General Manager, Greig Bramwell confirmed in the following statement that, "ASICS is committed to continued progress towards a fully sustainable line, as part of our efforts to provide a better life through sport." The release of the EDO ERA marks an increased effort to improve sustainability across the brand.
The EDO ERA TRIBUTE Pack is available from a range of retailers in-store.