15:09 Uplift Challenge

New research shows that 15:09 minutes could be all it takes to uplift your mind. So, this June, we’re hoping to inspire more people to move.

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The 15:09 Uplift Challenge starts in June.

Our challenge kicks off on Global Running Day on 1 June and runs until the end of the month. Lace up your shoes and move with us to uplift the world.

Track your movement for 15:09 minutes with the Runkeeper app
Share how you moved on social
Use #LiveUplifted to inspire others

Download Runkeeper

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A challenge inspired by research.

People think that 30 minutes of exercise is the minimum amount required to experience uplift, but ASICS research shows that 15:09 minutes could be all it takes.

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FAQ

WHICH CHARITY ARE YOU SUPPORTING?: We are proud to be supporting Mind (registered charity no. 219830). The money raised will be used to support people to improve their mental health through becoming physically active in their local communities – prioritising people facing the greatest inequalities.

WHAT DO I NEED TO DO TO MAKE IT COUNT?: Simply move for 15.09 minutes to uplift your mind (walking, running, tennis or however you like to move) and capture a video or image of you doing it!

Please include #LiveUplifted and #ASICSforMind.

HOW LONG DO I HAVE TO TAKE PART?: The 15:09 Uplift Challenge is open from 1 to 30 June 2022.

WHERE CAN I POST?: Post to TikTok, Facebook, Instagram or Twitter. Remember that your account will need to be public for us to find your video.

IF I POST MORE THAN ONCE, WILL IT COUNT?: Yes. As long as you use #LiveUplifted and #ASICSforMind.

IF I DON’T LIVE IN THE UK, CAN I STILL GET INVOLVED?: Of course! Wherever you are in Europe, we hope you will take part in the 15:09 Uplift Challenge and inspire others to do the same.

HOW MUCH IS ASICS HOPING TO RAISE?: Each post will raise £5 or €5 for Mind, up to a total of £75,000. By being part of the Challenge, you will be supporting Mind’s physical activity programmes, which encourage those of us with mental health problems to be more active to support our mental health.

HOW WILL YOU KNOW HOW MANY IMAGES AND VIDEOS ARE POSTED?: Our social media team will be monitoring and tracking the #LiveUplifted combined with #ASICSforMind hashtags to make sure we don’t miss a single post.

Want more?

Working with one of the world's leading mental health researchers, we've developed an 8-week programme that's been scientifically proven to improve mental wellbeing, lower anxiety, and boost mood. Each 30-min session incorporates running or walking, along with other simple techniques to help you feel better.

ASICS Movement for Mind is open to everyone, no matter your fitness level.

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15:09 Uplift Challenge

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