code of comfort

Discover the ASICS Code of Comfort Campaign

The ASICS Comfort Code Campaign celebrates the simple, meaningful moments of joy found in everyday life. By featuring individuals from diverse walks of life, the campaign highlights authentic stories—capturing how comfort empowers them to move freely, express themselves, and embrace their daily journeys. Through these real-life narratives, ASICS reinforces the idea that true comfort goes beyond physical wear—it’s a mindset that supports confidence, individuality, and a deeper connection to life’s everyday experiences.​

lab

Explore Different Stories

An exploration of comfort, pure joy, and more energy to move body and mind.

grandma

Product Highlights

gel-nyc 2.0

GEL-NYC™ 2.0

The GEL-NYC™ 2.0 sneaker sources inspiration from heritage and modern performance running styles.​ Experience supreme comfort with the new GEL-NYC 2.0™ at The Lab's Shoe Trial activities.

girl band

GEL-CUMULUS™ 16, GEL-KINETIC™ FLUENT, GEL-NUNOBIKI™

Celebrate ASICS Sportstyle's signature styles on pastel tones and a pearlized sheen, for all-day ease and comfort.

Featuring GEL-CUMULUS™ 16, GEL-KINETIC™ FLUENT, GEL-NUNOBIKI™

ddr

GEL-KINETIC™ 2.0

The GEL-KINETIC™ 2.0 sneaker combines Y3K design influences with advanced cushioning properties for everyday movements.

carnival

ASICS x CARNIVAL: GEL-KAYANO™ 12.1

The GEL-KAYANO™ 12.1 sneaker combines iconic design details from the version that launched in 2006 and combines them with a modern tooling system.