GEL-CUMULUS 16 SSCB

The Signature Series is a unique partner program that allows for different design visionaries to apply their signature style to key seasonal models, deepening product storytelling and further elevating design language through their distinctive lens.

For our first Signature Series partnership, we welcome Cecilie Bahnsen who applied her signature style to the GEL-CUMULUS™ 16 sneaker.

She wanted to express the juxtaposition of femininity/masculinity, using softly transparent materials and delicate floral motifs on an otherwise masculine shoe. ​This was echoed by the use of contrasting shiny/matte surfaces, hardness and softness, light and shadow.

Additionally, this Signature Series style features a personalized Sound Mind, Sound Body message from the partner. Cecilie’s message, ""All Day, Every Day,"" reflects her philosophy of Everyday Couture embracing the fusion of trainers with dress in everyday style.