NIMBUS MIRAI™: Designed to be returned.
April 12, 2024
Our newest performance running shoe comes with an unusual request: please return it. Read on to learn about NIMBUS MIRAI™: a running shoe designed to be returned at the end of its life for future recycling.
Shoe waste: a 20-million-ton problem.
Today, ASICS estimates that of the 23.9 billion pairs of shoes produced annually worldwide, 95% of them will become landfill waste. This equates to roughly 20 million tons of waste every year. The NIMBUS MIRAI™ objective is to reduce waste with a shoe that will one day have a circular product lifecycle: run, return, recycle. Fewer landfills, less waste
How NIMBUS MIRAI™ is different.
Every component of the NIMBUS MIRAI™ shoe is designed with sustainability in mind. In fact, its carbon footprint is 57% lower* than the industry average. It starts with an ASICS original glue that provides a durable bond, but can easily be pulled apart during the recycling process. In the midsole, FF BLAST™ PLUS ECO cushioning provides the cloud-like comfort you love with approximately 24% renewable sources. Finally, the uniform polyester upper has zero overlays for more efficient recycling.
*Assessed using ASICS’ carbon footprint methodology version 1.1 and the most comprehensive reporting available for industry average running shoes, conducted by MIT.
When (and where) to return your shoe.
NIMBUS MIRAI™ doesn’t compromise on performance. It’s built to be worn, run in, and put through its paces. Once your pair shows normal signs of wear & tear, simply return it via ASICS.com or at the ASICS store in New York City’s meatpacking district. Our partner, TerraCycle®, will then move the shoes into the recycling process.
Why it matters.
At ASICS, our mission is to help everybody achieve a Sound Mind in a Sound Body. To do that, we all need a sound Earth to live in. By reducing our impact on global shoe waste, the NIMBUS MIRAI™ shoe reflects our commitment to the planet and to future generations of runners.* It also gets us one step closer to our goal of net-zero carbon emissions by 2050.
*While ASICS is committed to continuous improvement in our sustainability efforts, it’s important to note that no product is entirely free of environmental impact. The NIMBUS MIRAI™ shoe is our next step towards a sounder Earth.
Be part of the journey.
With NIMBUS MIRAI™, the important part of the recycling process is you. Remember to return your shoes to ASICS when you’re done with them—we’ll take care of the rest.
