GEL-1130

ASICS SportStyle announces a new project with HERALBONY, the Japanese art and lifestyle brand working with neurodivergent artists to challenge perceptions and create new cultural value through art. 　

The collaboration brings together two Japanese brands united by a belief in the power of creativity, craftsmanship and individual expression. Using the GEL-1130™ sneaker as its canvas, the project introduces the intricate work of artist Michiko Koyama through a distinctive colourway.

Founded in the Tohoku region of Japan, HERALBONY discovers and represents artists whose work has often remained unseen despite its originality and artistic value. Rather than positioning their work within a conventional welfare framework, HERALBONY presents it as art in its own right: properly evaluated, properly licensed and shared with audiences around the world. 　

Its mission is to inspire the world through creativity that transcends boundaries, expanding possibilities for individuals while introducing new emotional value to society. That philosophy finds a natural partner in ASICS, a brand built around movement, positivity and the continued reinterpretation of Japanese design. 　

Together, the two brands have created a project that places artistic expression at the centre of the product, translating Koyama’s meticulous visual language across one of ASICS’ most recognisable SportStyle silhouettes.