GEL-NYC 2.0

The GEL-NYC™ 2.0 sneaker sources inspiration from heritage and modern performance running styles.​ This colorway draws inspiration from the Japanese concept of Ikigai, which translates to "A reason for being." It reflects to the pursuit of purpose and a meaningful life. We wanted to create this product to connect to our Japanese brand heritage and our "Sound Mind, Sound Body®" philosophy to inspire the consumer on their journey to finding their Ikigai.

Its upper construction references the GEL-1050™ sneaker from the year 2000.​ The materials are also updated with nubuck overlays for a modern finish.

The newly designed tooling references the GEL-1050™ sneaker, as well as the GEL-LYTE™ DS II shoe outsole influences for lifestyle purposes. Through a combination of TRUSSTIC® support units, GEL® technology inserts, and FF BLAST™ PLUS cushioning, this midsole formation creates a lighter and more comfortable feel than the first version.