STORY MFG. x GEL-TRANSCEND FJ

Story mfg. and ASICS reunite to present the Story mfg. x ASICS GEL-TRANSCEND™ FJ, a new collaborative sneaker inspired by the freedom of rambling and the joy of doing things in your own way.

To ramble is to walk without a fixed destination, to talk a little too much, or to grow in unexpected directions. For this collaboration, Story mfg. and ASICS celebrate rambling as a way of moving through the world on your own terms: following your curiosity, finding pleasure in your passions and embracing the beauty of the unexpected. Together, Story mfg. and ASICS have created two colourways: black and grey, and rich brown. Drawing on the GEL-TRANSCEND™ FJ sneakers roots in ASICS’ 1990s hiking and walking archive, the design combines rugged synthetic leather overlays with Story mfg.’s signature check, inspired by vintage hiking blankets. Underfoot, the silhouette’s jagged outsole draws on the GEL-FujiTrabuco™ 7 trail shoe, bringing a distinctive outdoor aesthetic informed by grip, durability and lightweight cushioning.