Since 1949, ASICS’ founding philosophy of ANIMA SANA IN CORPORE SANO – A Sound Mind, in a Sound Body, expresses our belief in the positive power of sport and movement – that it can transform us individually and as a community, that it can uplift our minds and bodies.

At ASICS, we believe our people are our competitive advantage and we work together as one team to bring a performance mindset to life every day through our core behaviors: Driven, Innovative, Collaborative, Consumer-Centric. Our high-performance culture is focused on accountability, fairness and celebrating the intrinsic feeling from personal success. We invest in our people and develop leadership capabilities across the business to drive team engagement through empowered decision making, peer accountability, and effective communication and feedback.

We nurture a collaborative and inclusive environment where everyone’s input and contributions are respected. When you join ASICS, you’re joining a conscious, community centered brand.

ASICS recognises we only have one earth to run on, and through our sustainability goals, we’re aiming to achieve a lighter footprint for a brighter tomorrow. We strive to create a healthier future and are committed to preserving the earth for generations to come through our goals to use less materials, make products that last longer, and in a cleaner way, by reusing and recycling more.​

Our commitment to community is carried out through our ongoing partnerships with the Indigenous Marathon Foundation and Goanna Academy. Both foundations are aligned to ASICS’ Sound Mind Sound Body ethos by encouraging movement and participation in sport as a medium to strengthen psychical and mental wellbeing in Australian communities.

At ASICS we believe that sport talks a universal language, one that has the power to build a better world through action, thought and spirit. We believe that the best way to achieve a balance in life - 'Sound Mind, in a Sound Body' - is through sport and movement. Our values, Respect Rules, Be Courteous, Be Persistent, Work as One Team, Be Prepared, and Learn From Failure, are inspired by what it takes to succeed in sport.

There’s a lot more we could say about why ASICS is such a great place to work, but we’ll do you one better and let you hear it directly from our team!