Design Philosophy
Our product innovation makes movement feel better, in body and mind. Our founding philosophy - Sound Mind in a Sound Body - is reflected in everything we do.
ASICS really focuses on human-centric design. It has been our unchanging research approach since the company started. Through evolving and developing our technologies, we've taken human-centric design to the next level.
ASICS elite athletes test our products throughout development, taking them from our lab to the world's most competitive stages.
ASICS' relentless focus on human-centric design ensures our products meet athletes' physical and mental needs.
key athletes
- Professional Triathlete
- IRONMAN PB 8:36:32
- 4x Runner-up at IRONMAN World Championships
- 2021 IRONMAN 70.3 World Champion
- Professional Tennis Player
- 23 Grand Slam singles titles
- 38 ATP Masters Titles
- Professional Track & Road Athlete
- 1:05:43 Berlin 1/2 Marathon
- 5,000 & 10,000 meters National Record Holder
- 2022 Commonwealth Games Gold Medalist – 10,000m
- 3x Olympian
- Professional Marathoner
- 2:03:36 Marathon PB
- European Marathon Record Holder
- 2020 Tokyo Olympics Bronze Medalist
- 2022 World Championships Bronze Medalist (Eugene) Marathon
- Professional Marathoner
- 2:22:10 Marathon PB
- 2018 US Marathon Champion
- 2nd Place at the 2021 Chicago Marathon
- 5th Place at the 2023 Boston Marathon
- Professional Trail Runner
- 2022 Ranked 3rd in Golden Trail Series
- 1st Place Marathon du Mont-Blanc 2022 43km Champion
- 1st Place Transgrancanaria 45km
- Professional Tennis Player
- 2020 Tokyo Olympic Games Gold Medalist - Singles
- 2020 Tokyo Olympic Games Silver Medalist - Doubles
- 2019 WTA Comeback Player of the Year
- 8 WTA Tour Singles Titles
For over 70 years, we’ve identified problems, analysed processes and measured results. This approach helps us continually improve and redefine ASICS sportswear with industry-leading technology.
